Model Pendampingan Bisnis Digital dalam Meningkatkan Kapasitas Umkm

Abstract

The development of digital technology has driven changes in business practices, including within the Micro, Small, and Medium Enterprises (MSME) sector. However, most MSME operators still face various challenges, such as low digital literacy, limited use of digital marketing channels, and a lack of skills in technology-based business management. This community service initiative aims to enhance the capacity of MSMEs through a participatory and sustainable digital business mentoring model. The implementation process involved stages of observation, outreach, digital marketing training, guidance on using marketplaces and social media, and evaluation of activity outcomes. The results of the activity indicate an increase in participants’ understanding of the use of digital technology in product marketing, improved ability to create digital promotional content, and an expanded business marketing reach. The implemented mentoring model has had a positive impact on strengthening the capacity of SMEs to face business competition in the digital era. Thus, this activity is expected to become one of the strategies for community economic empowerment based on digital transformation.