Business Spirituality: The Role of Religious Awareness, Institutional Support, Competitive Advantage, Consumer Trust in Motivating Halal Certification MSMEs
DOI:
https://doi.org/10.62951/ijbmir.v3i1.201Keywords:
Consumer Trust, Competitive Advantage, Institutional Support, Motivation Behavioral Intention, Religious AwarenessAbstract
The purpose of this article is to examine religious awareness, institutional support, competitive advantage, and consumer trust, which influence halal certification motivation and are mediated by halal behavioral intentions in MSMEs. The researchers used a survey method for primary data collection. Respondents were the Muria Raya Entrepreneurship Group (WMR) in Kudus Regency. Furthermore, we used Partial Least Squares Structural Equation Modeling (PLS SEM) analysis on 168 respondents to test the hypotheses. We found thatReligious awareness, institutional support, competitive advantage, and consumer trust have a significant influence on the motivation for halal certification in MSMEs. Indirectly, religious awareness, institutional support, competitive advantage, and consumer trust have a significant influence on the motivation for halal certification in MSMEs through halal behavioral intentions.
References
Abdul, D., et al. (2018). Food quality, service quality, price fairness and restaurant repatronage intention: The mediating role of customer satisfaction. Journal of Business Management, 8(17), 1-15.
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behavior. Prentice-Hall.
Alam, S. S., Mohd, R., & Hisham, B. (2011). Is religiosity an important determinant of Muslim consumer behavior in Malaysia? Journal of Islamic Marketing, 2(1), 83-96. https://doi.org/10.1108/17590831111115268
Albery, I. P., & Munafo, M. (2011). Health psychology: A complete and comprehensive guide to the study of health psychology. Palmall.
Aliyudin, A., Abror, K., Khairuddin, K., & Hilabi, A. (2022). Halal certification at the Lampung MUI post-Law Number 34 of 2014 and the problems of MSMEs. Al Maal: Journal of Islamic Economics and Banking, 3(2), 620. https://doi.org/10.31000/almaal.v3i2.5459
Apriliyanto, N. (2023). Competitive advantage as a mediation factor that influences the sustainability of halal SMEs. Iqtishaduna: Our Scientific Journal of Economics, 12(2), 274-292. https://doi.org/10.46367/iqtishaduna.v12i2.1564
Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. Prentice-Hall.
Deci, E. L., & Ryan, R. M. (2017). Self-determination theory. Guilford Press.
Dewan Perwakilan Rakyat Republik Indonesia. (2025). Potential and challenges of halal industry development in Indonesia. https://berkas.dpr.go.id/pusaka/files/isu_sepekan/Isu%20Sepekan---IV-PUSLIT-September-2025-219.pdf
Farhikhteh, S., Kazemi, A., Shahin, A., & Shafiee, M. M. (2020). How competitiveness factors propel SMEs to achieve competitive advantage? Competitiveness Review: An International Business Journal, 30(3), 315-338. https://doi.org/10.1108/CR-12-2018-0090
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley.
Hamza, R., Hussein, R., & Zaid, F. (2020). Impact of halal certification on consumer behavior. Journal of Business Research, 125, 145-156.
Handayati, P., et al. (2023). Determinant factors to intention of halal certification in Indonesia. International Journal of Professional Business Review, 8(7). https://doi.org/10.26668/businessreview/2023.v8i7.1437
Hassan, S. H., Haniba, N. M. M., & Ahmad, N. H. (2019). Social customer relationship management (s-CRM) among SMEs in Malaysia. International Journal of Ethics and Systems, 35(2), 284. https://doi.org/10.1108/IJOES-11-2017-0192
Johnson, B. R., Jang, S. J., Larson, D. B., & Li, S. D. (2001). Does adolescent religious commitment matter? A reexamination of the effects of religiosity on delinquency. Journal of Research in Crime and Delinquency, 38(1), 22-44. https://doi.org/10.1177/0022427801038001002
Konaras, A. (2017). Halal product assurance in Indonesia: A legal perspective on consumer protection. Rajawali Press.
Liu, Y., Liu, M. T., Perez, A., Chan, W., Collado, J., & Mo, Z. (2021). The importance of knowledge and trust for ethical fashion consumption. Asia Pacific Journal of Marketing and Logistics, 33(5), 1175-1194. https://doi.org/10.1108/APJML-02-2020-0081
Lo, M. F., & Tian, F. (2020). Enhancing competitive advantage in Hong Kong higher education: Linking knowledge sharing, absorptive capacity and innovation capability. Higher Education Quarterly, 74(4), 426-441. https://doi.org/10.1111/hequ.12244
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709-734. https://doi.org/10.2307/258792
Mollah, M. S., Quazi, A., & Islam, R. (2019). Competitive advantage in halal products market. International Journal of Islamic and Middle Eastern Finance and Management, 12(1), 46-60.
Mukhtar, A., & Butt, M. M. (2012). Intention to choose halal products: The role of religiosity. Journal of Islamic Marketing, 3(2), 108-120. https://doi.org/10.1108/17590831211232519
Nadhifah, T., & Najib, M. (2025). Determinants of investment impact in the Islamic capital market: Internal and external perspectives. Journal of Digital Islamic Economic Development, 1(2). https://journal.brajamustipublication.com/index.php/jdied/article/view/83
Nadhifah, T., et al. (2025). Spiritual profile of Muslim entrepreneurs in MSMEs: A study of Islamic boarding school-based entrepreneurship. International Economics and Business Conference (IECON), 3(2), 1813-1816.
Nurjamjam, S. (2024). The influence of halal certification and halal quality assurance practices on business competitive advantage: Case study of MSMEs in West Java. Indonesian Journal of Halal Studies, 1(1), 69-90. https://doi.org/10.18326/ijhs.v1i1.69-90
Peter, J. P., & Olson, J. C. (2008). Consumer behavior and marketing strategy (8th ed.). McGraw-Hill.
Policarpo, M. C., Apaolaza, V., Hartmann, P., Paredes, M. R., & D'Souza, C. (2023). Social cynicism, greenwashing, and trust in green clothing brands. International Journal of Consumer Studies, 47(5), 1950-1961. https://doi.org/10.1111/ijcs.12971
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Risnawati, H., Nadhifah, T., & Ningtyas, J. D. A. (2025). Utilization of digital accounting technology and quality of financial reports in economic decision making in Jenang Kudus MSMEs. Proceedings of the International Conference on Management, Entrepreneurship, and Business. E-ISSN: 3090-9155.
Rosita, D., et al. (2025). Ecological literacy and ecological environmental concern on the implementation of green economy policy in Grobogan district MSMEs. 5th International Conference on Islamic Economic Finance and Social Finance (ICONIC SOF), 5.
Schøtt, T., & Jensen, K. W. (2016). Firms' innovation benefiting from networking and institutional support: A global analysis of national and firm effects. Research Policy, 45, 1233-1246. https://doi.org/10.1016/j.respol.2016.03.006
Sugiyono. (2019). Metode penelitian pendidikan (Pendekatan kuantitatif, kualitatif, dan R&D). Alfabeta.
Suki, N. M. (2016). The influence of consumers' trust on the intention to buy halal food products in Malaysia. Journal of Islamic Marketing, 7(3), 267-283.
Syihab, I., Ningrum, N. P., & Nadhifah, T. (2025). Analysis of modern retail "Trenmu Mart" in improving economic independence. Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah, 9(2), 496-505. https://doi.org/10.33650/profit.v9i2.12570
Undang-Undang Republik Indonesia Nomor 33 Tahun 2014 tentang Jaminan Produk Halal.
Xin, K. K., & Pearce, J. L. (1996). Guanxi: Connections as substitutes for formal institutional support. Academy of Management Journal, 39, 1641-1658. https://doi.org/10.2307/257072
Yang, J., & Yu, M. (2022). The influence of institutional support on the innovation performance of new ventures: The mediating mechanism of entrepreneurial orientation. Sustainability, 14, 2212. https://doi.org/10.3390/su14042212
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 International Journal Business, Management and Innovation Review
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
