Dayang Dea Dwi Sari et al. 2025. The Impact of Artificial Intelligence (AI) -Based Marketing and Lifestyle Changes on Purchasing Decisions for Samsung Galaxy Flip5 Smartphones . International Journal Business, Management and Innovation Review. 2, 2 (Apr. 2025), 31–41. DOI:https://doi.org/10.62951/ijbmir.v2i2.125.