Mey Ramayanti Tinambunan et al. 2024. The Effect of Advertisements and Consumer Reviews on Buying Interest in Wardah Cosmetic Products in Medan City with Social Media Involvement as a Moderation Variable. International Journal Business, Management and Innovation Review. 1, 4 (Nov. 2024), 118–129. DOI:https://doi.org/10.62951/ijbmir.v1i4.57.