YAUMI ROHMAH; MUHAMMAD NASHIRUL HAQ; AYU PUTRIANA DEWI; SUDARMIATIN SUDARMIATIN. Marketing Strategy Based on Segmenting, Targeting, and Positioning (STP) and Product Life Cycle (PLC) at Selangkah Trip in Malang City. International Journal Business, Management and Innovation Review, [S. l.], v. 2, n. 2, p. 152–160, 2025. DOI: 10.62951/ijbmir.v2i2.147. Disponível em: https://ekonomi-univetbantara.id/index.php/ijbmir/article/view/147. Acesso em: 13 jun. 2025.