RAMADHAN LUGU; RUKMINI RUKMINI; YAYUK YULIANA; MELISSA ZURAINI HASIBUAN; MUHAMMAD RIZALDY WIBOWO. The Influence of Price Perception, Store Atmosphere, and Customer Experience on the Purchase Decision of Mixue Drinks on Jalan Sisingamangaraja, Medan Amplas. International Journal Business, Management and Innovation Review, [S. l.], v. 2, n. 4, p. 12–24, 2025. DOI: 10.62951/ijbmir.v2i4.166. Disponível em: https://ekonomi-univetbantara.id/index.php/ijbmir/article/view/166. Acesso em: 27 oct. 2025.