ABEL WIDI ASTUTI; AURAMILA DIVANA ESFANDIARI; SUDARMIATIN SUDARMIATIN; ITA PRIHATINING WILUJENG. Strategic Adaption to Marketing Failures: A Case Study of PohonCoklat.co. International Journal Business, Management and Innovation Review, [S. l.], v. 2, n. 4, p. 61–67, 2025. DOI: 10.62951/ijbmir.v2i4.175. Disponível em: https://ekonomi-univetbantara.id/index.php/ijbmir/article/view/175. Acesso em: 16 dec. 2025.