Mey Ramayanti Tinambunan, et al. “The Effect of Advertisements and Consumer Reviews on Buying Interest in Wardah Cosmetic Products in Medan City With Social Media Involvement As a Moderation Variable”. International Journal Business, Management and Innovation Review, vol. 1, no. 4, Nov. 2024, pp. 118-29, doi:10.62951/ijbmir.v1i4.57.