Ramadhan Lugu, Rukmini Rukmini, Toni Hidayat, Melissa Zuraini Hasibuan, Muhammad Rizaldy Wibowo. The Influence of Price Perception, Store Atmosphere, and Customer Experience on the Purchase Decision of Mixue Drinks on Jalan Sisingamangaraja, Medan Amplas. ijbmir [Internet]. 2025 Oct. 25 [cited 2025 Dec. 16];2(4):12-24. Available from: https://ekonomi-univetbantara.id/index.php/ijbmir/article/view/166